“True luxury emerges where art meets precision, a seamless blend of bespoke design and advanced technology where no detail is too minor, creating spaces where vision becomes an experience shared, and innovation elevates every detail."
Sheba Kwan & Daniel Whitfield
At Red Theory Design, we offer expertise in Technology Consulting, Lighting Design, Home Theater Design, and Interior Design to create extraordinary spaces. Our firm was born from the strategic merger of AVI Consulting, founded by Daniel Whitfield, a leader in technology systems integration, and Red Theory, created by Sheba Kwan, award winning home theater designer and interior design visionary. This partnership unites cutting-edge technical expertise with refined aesthetic innovation.
Whether you need a comprehensive design solution or a focus on one or two specific services, we tailor our approach to meet your needs. We serve clients who demand perfection, crafting tailored environments that seamlessly integrate advanced technology with sophisticated design. Let us elevate your luxury space with precision, creativity, and unmatched service.
“Learn the rules like a pro, so you can break them like an artist.”
Pablo Picasso
DANIEL WHITFIELD
TECHNOLOGY DESIGN PRINCIPAL
With two decades of experience in technology systems integration, design, and project management, Daniel serves as the Principal Technology Designer at Red Theory. Renowned for his work on high-stakes projects across the globe, Daniel collaborates closely with principals and family offices, guiding them through the complexities of advanced technology with ease and precision.
An award-winning designer, Daniel has received numerous media recognitions and prestigious industry awards, cementing his reputation as a leader in luxury technology design. His peers commend his unique ability to translate intricate technical details into clear, understandable concepts, enabling clients to make informed decisions with confidence. From system integration to comprehensive project oversight, Daniel ensures each project seamlessly blends performance, luxury, and functionality.
At Red Theory, Daniel’s leadership and insight set the standard for excellence in technology design.
SHEBA KWAN
INTERIOR DESIGN PRINCIPAL
As the founder and visionary behind Red Theory Design, Sheba Kwan brings over a decade of expertise in crafting bespoke luxury spaces for ultra-high-net-worth clients. Known for her pioneering approach in the male-dominated world of high-performance home theaters, Sheba combines technical prowess with refined design to create immersive, state-of-the-art environments. Her commitment to excellence is evident in every detail, blending advanced technology with aesthetic sophistication.
Recognized with multiple industry awards, Sheba’s influence extends beyond interiors; she is also a sought-after product designer for Fortress Seating, where she collaborates on innovative seating solutions for luxury theaters. Her unique perspective, cultivated through years of dedicated work with discerning clients, transforms each project into a personalized retreat that embodies both luxury and function.
At Red Theory, she leads a team that redefines specialty space design, providing unparalleled service and precision that has made the firm a trusted name in elite circles.
Collaboration
True luxury is more than aesthetics—it’s the result of seamless collaboration and meticulous detail. We partner with visionary architects, leading interior designers, premier vendors, and esteemed family offices to elevate every project with unmatched expertise. By blending our specialized knowledge with the world’s top design and technical firms, we create innovative solutions, and timeless spaces tailored to our clients’ lifestyles and aspirations. From concept to completion, every detail is thoughtfully curated to deliver cutting-edge technology, architectural elegance, and bespoke comfort.
For the most discerning clients, we redefine luxury—crafting immersive environments where every element serves a purpose, and every moment feels extraordinary.
Global Expertise
Luxury has no borders, and neither do we. Whether designing a sophisticated estate in Ontario, a serene second home in Naples, or an expansive retreat in Aspen, our team seamlessly adapts to projects worldwide. With extensive experience in international ventures, we navigate cultural nuances, complex logistics, and regional requirements to uphold the highest standards of precision and luxury.
From local residences to global estates, we bring unwavering dedication, creativity, and technical expertise to every project. By collaborating with international teams, consultants, and trades, we ensure a seamless process and deliver spaces as unique as the clients we serve. Your vision is limitless—and so is our reach.
Follow Our Journey On Instagram
